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Marketing Management, Student Value Edition (15th Edition), by Philip T. Kotler, Kevin Lane Keller
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Marketing Management - Student Edition. Barely Used.
- Sales Rank: #1293115 in Books
- Published on: 2015-06-07
- Original language: English
- Number of items: 1
- Dimensions: 10.70" h x 1.10" w x 8.40" l, 3.45 pounds
- Binding: Loose Leaf
- 8132 pages
About the Author
Philip Kotler, Ph.D.is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.
Most helpful customer reviews
1 of 1 people found the following review helpful.
An EXCELLENT alternative to the hard cover
By Allison Abbey
I purchased this book as a cheaper option to the hard cover. The information inside was identical and I was able to complete the assignments and follow along in class. I find paperback books easier to carry to and from class, so this was a great option for me. The pictures are in color, and the print is more than large enough to read. The paper quality is nice, and it is not too thin or brittle. I used this book for approximately 12 weeks during the summer semester of 2016 and it did not wear and tear. It was also easy to put post-its with notes inside and highlighter did not smear across the page. This is a very well written book and contains a great deal of relevant information about marketing. It is a good high level view for someone who has not been exposed to the field before. The index is separated into different sections including name, company, brand and organization. I found this especially helpful when I was writing essays assigned by my professor. There is also a very comprehensive glossary and easily searchable Table of Contents and includes a "Brief Contents" and "Contents" section that provided either a quick view of the pages or something more in depth depending on what you needed. I would recommend this to anyone interested in the marketing field.
1 of 1 people found the following review helpful.
I rented this book for an MBA class I took ...
By Regina Davis
I rented this book for an MBA class I took in this Spring. I have to say that this book is really well-written and engaging (something that can be difficult to find in a textbook). The chapters in the book tended to be very long, but since the content and voice was interesting, I did not mind. What was also helpful were the real-life company examples spread throughout the entire book.
1 of 1 people found the following review helpful.
Five Stars
By Amazon Customer
This product was awesome...I never heard of renting.. it saved me a lot of money
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